Small Business Custom Promotional Ideas
Many of you reading our blog might just be starting out in the competitive world of online marketing. You see the web pages that state oh do this and you will make $10,000 like me! Hog wash. Look guys, yes it is possible to make that kind of money, but what these people do not tell you is that they have an email list that follows their newsletter every month, and it took five years to build it up.
So with a group of people who already trust and know you, this will cause a higher opening rate of your emails, and definitely have a higher buying rate of your products. So if you had an email list of says 50,000 people, if only 50% open your monthly email, then say only about 1% actually buy the $97 product you are selling, well that is $24,250.00, a nice chunk of change to be sure.
However, like I stated that will only happen if you have a large email / sales list that knows and trusts you. But there are other ways to spread your company message just as fast and get people on your website, or in your store. First start off and get famous in your local area, run ads in the local magazines and nifty nickel stating that your having a Free Promotional Giveaway.
People love free anything, even if it is something they would normally never use. Of course if you are running an online business, get that email list started as stated above, do not hesitate. The larger the list, the more solid monthly income you will generate. Get involved in business forums online, the best is Warrior Forum. There are thousands of people on there looking to buy products that will either help them promote their own stuff, or just flat out make them money.
In relation to my business we like to use real world Custom Promotional Items like high quality lip balms and chapsticks. With our custom promo items we can have the lip balm say and promote anything on the outside label. Everybody gets chapped lips at some point in their lives, right? So this is a product that you know will be used, and you can give them away at practically any event.
Parties, wedding, sporting events, business meeting, just about any large gathering that you know people will be coming to. You can also leave a box of our chapsticks at local stores for them to pass out. It is fee advertising. So start off in your local area an then spread out, try different forms of advertising. Eventually you will have so many customers you won’t know what to do with them!
