What products make the most money online today?

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The advent of e-commerce has made it so much easier to shop within the comfort of our own homes. In fact, in the past couple of years, online shopping has grown by leaps and bounds. According to a survey conducted by public relations firm Walker Sands, more than half or 62 percent of American shoppers with Internet access went online in 2013 to purchase goods and services. Given the way things are going, this figure is only bound to increase in the coming years.

While online retail is currently dominated by behemoths, such as Amazon, there is a growing league of entrepreneurs who are bringing their business online. There is obviously so much space for everyone in this burgeoning field, so the future looks good in that regard.

With the volume of retail transactions on the Web, as well as the variety of goods and services on offer, what products make the most money online today?

Apparently, the most sought-after goods online are consumer electronics. This doesn’t come as a surprise, given the speed with which technology changes and the rate at which current models of gadgets are replaced with new ones. Among the products under this category are mobile phones, tablet computers, laptops, digital cameras, television sets, ebook readers, and audio speakers.

Coming next to electronic devices are books. While the sale of printed copies remains robust, the availability of more portable and cost-efficient ebooks has resulted in the growth of the ebook business. As opposed to the more traditional printed matter, ebooks don’t take up shelf space, are economical, and are stored in the cloud, which means they can be accessed anywhere.

Other products that online shoppers are on the constant lookout for are clothing pieces, household goods, and office supplies.

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Make your brand memorable with Promotional Chapsticks

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One of the key considerations when deciding on which promo item your organization should give away for various occasions is the usefulness of such item. In this day and age when virtually all business entities give away freebies as part of their marketing activities, it pays to be one step ahead of the competition in handing out products that are both useful and relevant, not generic.

Some people view corporate giveaways as a little excessive, if not pointless altogether. But the fact is that these things serve multiple functions. People love freebies, and it is precisely this innate human character that makes giveaways relevant. How? People tend to have a soft spot for brands that they get something out of, particularly if these items are free. And since most of these products are everyday items, their use gives your brand exposure and makes it more familiar. Brand recall is something that you as a marketer should always be gearing for.

Unfortunately, many companies fall into the pitfall of giving away generic products. For example, many organizations choose to give away umbrellas, shirts, pens, keychains, mousepads, ref magnets, and notepads, among others. These things are fine, but they hardly excite anyone. More than likely, the recipients of these stuff are just going to keep these away until they are forgotten. This would essentially defeat their purpose, not to mention a waste of investment.

However, if you come up with something more unique, such as Promotional Chapsticks, things are definitely going to be a little different. Lip balms make for great custom marketing products, mainly because they are unique. They are practical, too, especially in cold weather like the one we have right now. Made from quality, all-natural ingredients, these lip balms can be personalized to ensure that your brand stands out.

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Should I tailor my marketing campaigns to the seasons?

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An integral part of effective marketing has something to do with the ability to keep yourself attuned to what is happening on the ground. You can only do so much with a static approach in marketing. What is more important is the need to be dynamic and remain relevant each day of the year, particularly on seasons that matter the most.

Tailoring your marketing campaigns to the seasons requires thorough planning and efficient implementation of your initiatives. To help you get started, sit down with your team and come up with a set of goals and expectations. Understand what the upcoming season means and contextualize your findings against the image that your organization is trying to project.

Marketing campaigns take time to plan and implement, so it would be much better if your organization set up a list of seasons from which your marketing campaigns will be anchored on. This will allow you to plan ahead and be strategic, particularly in farming out roles to members of  your team.

One of the most anticipated seasons in the year for almost all commercial enterprise is the holiday season. This period is marked by a sharp increase in consumer spending, which is precisely the reason why it’s also a cut-throat season in terms of coming up with a marketing initiative that will trump the competition.

Like what most marketers say, content is king. So it behooves you to come up with compelling content that moves your intended audience to go out and avail of what you are selling. It doesn’t matter if these are blog posts or billboards or email messages. The key is to engage your public; because in the end, no matter what the season is, everybody loves a good deal.

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