Custom Marketing Products

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Consumers are consistently subjected to various promotional tactics every day. In the US alone, American consumers are exposed to more than 2,500 advertisements daily. The costs of advertising today manifest that promotions and marketing have already reached a saturation point among these consumers. Custom marketing products thereby had become an indispensable tool for the modern businesses to standout.

The fact is consumers pay attention to specific details or components of the advertisements due to selective perception. There are situational elements that can impact how the individual consumer processes the message that an advertisement is trying to convey. One such element is known as advertisement congruency.

The concept behind advertisement congruency is simple. The advertisement must conform to the product category’s norms. For instance, a lip surgery business may give out completely free and unique Custom Marketing Products such as custom-made lip balms in mint and original tropic flavors to enhance the core business.

Nonetheless, if your business wants to demonstrate in congruence, make sure that the advertisements and the products used are carefully thought of. For example, if you are in the banking business, you may distribute logo-bearing beach towels especially during a campaign launched on summer. Somehow, there is still a hint of congruency among the product or service offerings, marketing campaign and promotional giveaways.

Another element is the uniqueness of communication. In an era where social networking sites continues to dominate the browsing time of users, modern companies tend to rely on the power of these sites to communicate their brand messages. The more unique the message is, the better the brand recall.

The gauge of the success of the communication is brand equity. This means when a consumer hears your product category, he or she will think of your brand (i.e. toothpaste – Colgate, photocopy – Xerox, Lip Balms etc.). Brand communication must be consistent. For example, for custom lip balm product, every time that your clients reapply the freebie, she will be reminded about your business.

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Should I use Quantcast to find my target audience? 

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As a web marketer, it’s pretty important to know your target audience so you can focus your marketing strategies to a particular group of people with similar web usage patterns. Having that knowledge at your disposal is like winning half the battle. This is where Quantcast comes in.

But you may be asking yourself this question, ‘Should I use Quantcast to find my target audience?’ Unless you want to bother yourself with gathering surveys and customer feedbacks instead of just optimizing your web content for a targeted audience, i see no reason why you should not.

So what does Quantcast do and how do they do it? 

Quantcast is a web behavior research and audience-targeted advertisement company. Here are the products offered by Quantcast and how web marketers can benefit from them.

Measurement and Insight

If you’re a website owner, it is important for you to gather info from your site like the number of visits you get, the age range of your visitors, and what income these visits are likely to make. Quantcast helps you gather these information and present them in a demographic data view.

Audience Targeting

Using the data gathered with the Measurement and Insight, Quantcast can help webmasters identify people to target with appropriate advertising. It can build a person’s behavioural profile and identify other browsers that have similar profiles so advertisement are more focused and targeted to the audience viewing them. This leads to higher profit margin because of product-to-buyer matching.

So how does Quantcast gather data? They say they do it without invading the privacy of the web users. This is being done with web browser cookies. The data gathered from these cookies are consolidated to build visitor profiles.

So if you are still asking yourself ‘Should I use Quantcast to find my target audience?’ The answer is a resounding YES.

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What products make the most money online today?

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The advent of e-commerce has made it so much easier to shop within the comfort of our own homes. In fact, in the past couple of years, online shopping has grown by leaps and bounds. According to a survey conducted by public relations firm Walker Sands, more than half or 62 percent of American shoppers with Internet access went online in 2013 to purchase goods and services. Given the way things are going, this figure is only bound to increase in the coming years.

While online retail is currently dominated by behemoths, such as Amazon, there is a growing league of entrepreneurs who are bringing their business online. There is obviously so much space for everyone in this burgeoning field, so the future looks good in that regard.

With the volume of retail transactions on the Web, as well as the variety of goods and services on offer, what products make the most money online today?

Apparently, the most sought-after goods online are consumer electronics. This doesn’t come as a surprise, given the speed with which technology changes and the rate at which current models of gadgets are replaced with new ones. Among the products under this category are mobile phones, tablet computers, laptops, digital cameras, television sets, ebook readers, and audio speakers.

Coming next to electronic devices are books. While the sale of printed copies remains robust, the availability of more portable and cost-efficient ebooks has resulted in the growth of the ebook business. As opposed to the more traditional printed matter, ebooks don’t take up shelf space, are economical, and are stored in the cloud, which means they can be accessed anywhere.

Other products that online shoppers are on the constant lookout for are clothing pieces, household goods, and office supplies.

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